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promote
Ngoại động từ
This word carries a strong upward trajectory, whether it is a person climbing a corporate ladder or a cause gaining momentum. It implies an active push toward a better or more visible state, moving something from a lower status to a higher one. In commercial settings, it shifts from growth to visibility. While encouraging a cause is about belief and adoption, promoting a product is about strategic persuasion and market reach. It is a professional term that avoids the desperation of selling, suggesting instead a curated advancement.