price point

This term is primarily used in business, marketing, and retail contexts. It differs from a general price by emphasizing the strategic intent behind the number, suggesting that the price was selected to align with a specific psychological threshold or a particular demographic's purchasing power.

In professional discourse, it is often used to describe the positioning of a product relative to competitors. For example, a company might identify a gap in the market at a specific price point to capture a segment of customers who find premium options too expensive but budget options too low-quality.