ignore

This word carries a strong sense of volition. It is not a passive failure to notice, but an active decision to overlook something. When you ignore a person, there is often a social or emotional tension involved, suggesting a deliberate snub or a desire to avoid conflict. In technical or professional contexts, it describes a conscious choice to bypass a specific piece of data or a notification. This differs from forgetting, as the subject is fully aware of the object's presence but chooses to treat it as if it does not exist.