Trang chủ Từ điển Aaspirational

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aspirational

Characterized by a strong desire to achieve a higher social status, greater wealth, or a more successful lifestyle. / Describing a goal or a standard that is ambitious and serves as an ideal to strive toward, even if it is currently unattainable.

Tính từ

This term carries a distinct socio-economic connotation, often appearing in marketing and sociology to describe a psychological drive for upward mobility. When applied to consumers, it suggests a desire to emulate a lifestyle or social class that is currently just beyond their reach, making the word closely tied to concepts of prestige and status symbols.

In a corporate or organizational context, the word shifts toward ambition and idealism. An aspirational goal is not necessarily a realistic one; rather, it is designed to inspire and stretch the capabilities of a team. It differs from a "realistic" or "attainable" goal by prioritizing the ideal over the immediate possibility of success.

Ý nghĩa

Tính từ

Characterized by a strong desire to achieve a higher social status, greater wealth, or a more successful lifestyle.

The brand targets aspirational consumers who want to feel like they belong to the upper class.

Tính từ

Describing a goal or a standard that is ambitious and serves as an ideal to strive toward, even if it is currently unattainable.

The company set aspirational targets for carbon neutrality by 2030 to motivate the entire organization.

Ví dụ

The brand targets an aspirational demographic of young professionals.

そのブランドは、上昇志向のある若手専門職の層をターゲットにしている。

Business

I want to create an aspirational lifestyle brand that inspires people.

人々を刺激するような、憧れのライフスタイルブランドを作りたい。

Business

The company set an aspirational goal to reach net zero emissions by 2030.

会社は2030年までにネットゼロ排出を実現するという、意欲的な目標を掲げた。

Office

Her wardrobe is purely aspirational since I cannot afford those designers.

彼女のワードローブは完全に憧れの対象で、私にはあのデザイナーの服は買えない。

We need to move beyond realistic targets and set something more aspirational.

現実的な目標を超えて、もっと高い志を持った目標を設定する必要がある。

Office

The advertisement portrays an aspirational version of suburban life.

その広告は、郊外生活の理想的な姿を描いている。

Is this a practical plan or just an aspirational one?

これは現実的な計画なのか、それとも単なる理想論なのか。

Office

He has always been driven by an aspirational desire to join the upper class.

彼は常に、上流階級に入りたいという上昇志向に突き動かされてきた。

The new project guidelines are aspirational rather than mandatory.

新しいプロジェクトのガイドラインは、義務的なものではなく、目指すべき理想である。

Office

Cập nhật lần cuối: May 2026•Báo lỗi

aspirational

Ý nghĩa

Ví dụ

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