preorder

This term is primarily associated with modern consumer culture, specifically in the context of electronics, gaming, and publishing. It carries a connotation of anticipation and exclusivity, often implying that the buyer wants to ensure they receive the product immediately upon release to avoid stock shortages.

In a commercial context, the word functions as both a transaction (the noun) and the act of securing that transaction (the verb). While it is a standard term in retail, it is rarely used for services or custom-made goods, which are instead referred to as "bookings" or "commissions."