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conversion

This word is most commonly used as a countable noun, but can be uncountable when referring to the general process of change. In business contexts, you will often see it paired with the word 'rate' (conversion rate) to measure how many people take a specific action on a website. When talking about religion, 'conversion' refers to the personal act of changing faith, while 'converting' is the verb used for the process.

💬Trò chuyện

🎬Tuesday afternoon, Sarah is hiding in the office breakroom to avoid David.
Jessica

David's losing it. The conversion rate for the new landing page is tanking.

Jessica
Sarah
Sarah

Tell him to chill. I'm barely keeping my head above water as it is.

💡
Jessica uses 'conversion rate' in the marketing sense (turning visitors into customers). Sarah responds with the idiom 'keeping my head above water,' meaning she is struggling to survive or manage her overwhelming workload.

Ý nghĩa

noun

The process of changing or causing something to change from one form, purpose, or system to another.

"The conversion of the old warehouse into luxury apartments took two years."

noun

The adoption of a new set of beliefs, typically a change in religion.

"His conversion to Buddhism brought him a great sense of inner peace."

noun

In marketing and sales, the act of turning a potential customer into a paying client.

"The website redesign led to a significant increase in the conversion rate."

Last Updated: May 22, 2026Report an Error