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rates
/ɹeɪts/
The word oscillates between mathematical precision and commercial negotiation. In a technical context, it describes the speed or frequency of an event relative to time, carrying a neutral, objective tone. In a commercial sense, it refers to standardized pricing. Unlike 'price', which can be arbitrary, 'rates' implies a structured scale (e.g., hourly rates, nightly rates), often suggesting a professional or contractual agreement. As a verb, it shifts toward judgment and hierarchy. It is the act of placing something on a scale of quality. When used intransitively ("it rates highly"), it describes an inherent status or perceived value rather than an active measurement.
Countable when referring to specific price points for services ('the hotel's room rates') or distinct measurements ('comparative birth rates'). Uncountable when discussing the general speed or frequency of a process ('at a rapid rate of change').
💬Conversación Casual
Did you check the freelancer's hourly rates? We're totally blowing the budget.
My bad. I'll look into it once I finish this brew.
Meanings
The measure, quantity, or frequency by which something happens or is done relative to another variable.
"The heart rate increases during intense exercise."
A fixed price paid for a particular service or commodity.
"The hotel offers discounted room rates for long-term guests."
To assign a standard or value to something; to evaluate the quality of something.
"The critics rated the new film as one of the best of the year."
To be considered or regarded as having a particular value or status.
"In terms of popularity, this brand rates highly among teenagers."