D
Dicread
Trang chủTừ điểnLloyalty program

Lưu ý: Bản dịch của mục này hiện đang được kiểm tra chất lượng, vì vậy một số nội dung tạm thời chỉ hiển thị bằng tiếng Anh.

Mục từ này chưa được dịch sang ngôn ngữ của bạn, vì vậy nội dung gốc được hiển thị bên dưới.

loyalty program

loyalty program
Danh từ
Số nhiều: loyalty programs

This term describes a commercial relationship based on incentivized retention rather than genuine emotional allegiance. While the word "loyalty" suggests a deep commitment, in a business context, it refers to a transactional arrangement where the consumer's repeat behavior is purchased through rewards.

In professional and marketing registers, this is often discussed alongside "customer retention" and "churn rate." It is a standard term in retail, hospitality, and aviation industries, typically referring to systems involving points, tiers, or membership levels.

Ý nghĩa

Danh từloyalty program

A marketing strategy designed to encourage customers to continue buying products or services from a single company by offering rewards, discounts, or other incentives in exchange for their repeated patronage.

The airline's loyalty program allows frequent flyers to earn miles toward free flights.

Từ liên quan

customerrewardpointbonusincentivemembershipcouponvoucherdiscountbenefitperkretentionchurnacquisitionmarketingbrandingfidelityallegiancetierstatusplatinumgoldsilverbronzeredemptioncashbackmileagecreditaccumulationpromotioncampaignengagementexperiencesatisfactionreferralsubscriptionwalletappcardbarcodetransactionpurchasespendingrevenueprofitcompetitionadvantagestrategyanalyticsdataprofilesegmentationbehaviorhabitfrequencyvaluegamificationbadgemilestoneexclusiveprivilegeofferdealrebategiftprizecontestsweepstakespartnershipallianceecosystemcommerceretailhospitalityairlinehotelrestaurantsupermarket
Cập nhật lần cuối: May 2026Báo lỗi