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campaign
/kæmˈpeɪn/
When used as a noun, "campaign" is usually countable (e.g., one campaign, two campaigns). In political contexts, the verb form often uses the preposition "for" to indicate the goal or candidate being supported (e.g., "campaigning for equality"). While it can be used in military contexts, in everyday modern conversation, it is most frequently used to describe marketing or political efforts.
💬Casual Conversation
I'm going all out on this campaign to get the old playground equipment replaced.
Nice. Just make sure you don't bite off more than you can chew.
Meanings
A planned set of activities that happen over a period of time to achieve a specific social, commercial, or political goal.
"The company launched an aggressive marketing campaign to increase brand awareness."
A series of military operations intended to achieve a particular objective within a given area.
"The winter campaign was halted due to extreme weather conditions."