Inicio Diccionario Rreposition

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reposition

To move something or oneself to a different place or position. / To change the way a product or brand is marketed or perceived by the public to target a different audience. / To change one's physical posture or location, often for comfort or strategic advantage.

Transitive Verb

past: repositionedpp: repositioneding: repositioning

This term describes a deliberate shift in placement, whether physical or conceptual. In a literal sense, it implies a precise adjustment of an object or a person's body to achieve a specific goal, such as ergonomic comfort or tactical advantage. It suggests a conscious correction rather than a random movement.

In a corporate or marketing context, the word takes on a strategic meaning. It refers to the psychological shift of a brand's identity in the mind of the consumer. This process involves altering the perceived value or purpose of a product to capture a new market segment, moving it from one mental category to another.

Meanings

Transitive Verb

[~ something][~ oneself]

To move something or oneself to a different place or position.

The company decided to reposition the furniture to create more space in the office.

Transitive Verb

[~ something]

To change the way a product or brand is marketed or perceived by the public to target a different audience.

The marketing team worked to reposition the luxury sedan as an eco-friendly family vehicle.

Transitive Verb

[~ oneself]

To change one's physical posture or location, often for comfort or strategic advantage.

The patient had to reposition himself in the bed to relieve the pressure on his back.

Examples

Please reposition the lamp so it shines directly on the desk.

none

Please reposition the lamp so it shines directly on the desk.

The company decided to reposition the brand to attract younger consumers.

Business

The company decided to reposition the brand to attract younger consumers.

I need to reposition myself in the chair because my back is starting to ache.

Health

I need to reposition myself in the chair because my back is starting to ache.

Can you reposition the mirror a bit to the left?

none

Can you reposition the mirror a bit to the left?

We must reposition our assets to mitigate the risk of a market crash.

Business

We must reposition our assets to mitigate the risk of a market crash.

The nurse helped reposition the patient to prevent pressure sores.

Health

The nurse helped reposition the patient to prevent pressure sores.

I keep repositioning my pillow but I still cannot get comfortable.

none

I keep repositioning my pillow but I still cannot get comfortable.

The general ordered the troops to reposition for a better vantage point.

History

The general ordered the troops to reposition for a better vantage point.

Maybe we should reposition the sofa against the opposite wall.

none

Maybe we should reposition the sofa against the opposite wall.

Phrasal Verbs

reposition itself

to change its own physical or strategic location

The company had to reposition itself within the market to survive the economic downturn.

Última actualización: May 2026•Reportar un error