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KPI
This term is primarily used in corporate, managerial, and organizational contexts. It carries a clinical, data-driven connotation, emphasizing objectivity and measurable results over qualitative assessment. In a professional setting, it is often associated with performance reviews, strategic planning, and accountability.
Because it is an abbreviation for "Key Performance Indicator," it is almost always capitalized. While it functions as a standard countable noun, it is frequently used in the plural to describe a set of metrics (KPIs) that collectively define success for a specific role or project.
Meanings
Examples
We need to define a clear KPI for the marketing campaign.
I wonder if I will actually meet my KPI this quarter.
The manager is tracking every KPI on the dashboard.
Let us review the KPI to see where we are falling short.
Setting an unrealistic KPI can demotivate the staff.
Setting an unrealistic KPI can demotivate the staff.