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discounting
When used as a verb, this term carries a strong connotation of skepticism or intellectual dismissal. It suggests that the subject has actively decided that a particular fact or risk is not worth considering, often implying a potential error in judgment or a strategic choice to ignore a warning.
In a commercial or financial context, the term shifts from a psychological action to a mathematical or strategic one. It refers to the systematic reduction of value, whether to stimulate consumer demand through sales or to adjust future monetary values for the time value of money.
Meanings
Examples
He is discounting the possibility that the project might fail.
Stop discounting my advice just because I am younger than you.
I cannot believe she is discounting the evidence so easily.
Aggressive discounting can sometimes damage a luxury brand image.
The store is offering heavy discounting on all winter clothing.
We need to implement a strategy for seasonal discounting.
The analyst is discounting the future cash flows to find the current value.
Discounting these future payments requires a precise interest rate.