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trending
This term is heavily associated with digital culture and algorithmic curation. While it can describe a general direction of change in statistics or fashion, its primary modern usage refers to the rapid, often temporary, surge of a topic's visibility on social media platforms. It carries a connotation of urgency and volatility, suggesting that the popularity is a current peak that may soon fade.
As a noun, the word describes the phenomenon of gaining momentum. It is typically used in a singular, uncountable sense when referring to the general state of popularity, though it can occasionally be used as a gerund to describe the specific act of becoming popular.
Meanings
Examples
リーチを伸ばすために、マーケティング戦略をトレンドのトピックに合わせる必要がある。
その動画は拡散され、投稿から1時間以内にトレンド入りした。
The company is monitoring the trending patterns of Gen Z consumers.
その企業はZ世代の消費者のトレンドパターンを監視している。