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digital printing
This term describes a modern industrial process that bypasses the need for traditional printing plates, allowing for immediate translation from a computer file to a physical medium. It is characterized by its efficiency in producing small batches, often referred to as short-run printing, where the setup costs of offset printing would be prohibitively expensive.
In a professional context, the term is frequently contrasted with offset or screen printing. While offset printing is superior for massive volumes, digital printing is the standard for personalized marketing materials and on-demand publishing due to its ability to handle variable data printing.
Meanings
Examples
Digital printing is much more cost effective for small print runs.
We should use digital printing for these brochures to save time.
I wonder if digital printing can handle this specific type of fabric.
The company switched to digital printing to allow for personalized mailing lists.
Can you get a quote for digital printing on vinyl banners?
Modern digital printing eliminates the need for expensive printing plates.
Let's go with digital printing since we only need fifty copies.
The quality of digital printing has improved significantly over the last decade.