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offset printing
This term refers to a specific industrial process rather than a general activity. It is characterized by the indirect transfer of ink, which prevents the printing plate from wearing down as quickly as it would in direct-contact methods. This makes it the standard choice for high-volume commercial runs like newspapers and magazines.
In a professional context, the term is used as a technical specification. It is distinct from digital printing, which is preferred for short runs, and screen printing, which is used for textiles. Because it describes a specialized technical process, it is treated as an uncountable noun.