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makeover
This term carries a strong connotation of a dramatic, visible shift from an outdated or unattractive state to a polished, modern one. While it can describe physical changes to a person or a room, it is frequently used in business and politics to describe a strategic attempt to change public perception, often implying a superficial or calculated adjustment to hide previous failures.
In professional contexts, the word is often paired with adjectives like "complete," "total," or "radical" to emphasize the scale of the transformation. It differs from "renovation" in that a makeover focuses primarily on aesthetics and surface-level appeal rather than structural repair or fundamental rebuilding.
Meanings
Examples
I think I need a complete makeover before the wedding.
You look like a different person after that makeover.
We gave the office a digital makeover to improve efficiency.
The city center underwent a massive urban makeover last year.
The company is desperate for a brand makeover to attract younger customers.
He is trying to give his public image a total makeover after the scandal.
Maybe a little makeover will make me feel more confident for the interview.