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facelift
This term describes a superficial transformation intended to create a more youthful or modern appearance. In a medical context, it refers specifically to rhytidectomy, carrying a connotation of cosmetic enhancement rather than therapeutic necessity.
When applied to buildings or organizations, the word implies a cosmetic overhaul. It suggests that the changes are primarily aesthetic—such as a fresh coat of paint or a new logo—rather than a deep structural or systemic reorganization. Using this word for a business often hints that the improvement is a surface-level attempt to improve public perception.
Meanings
Examples
She decided to get a facelift to regain a more youthful appearance.
I wonder if a facelift would actually make me look younger or just different.
The surgeon explained the recovery process after a full facelift.
The old hotel needs a serious facelift before the tourist season begins.
Our company website is outdated and desperately needs a facelift.
Just a bit of fresh paint and new curtains will give this room a facelift.
The city council is planning a facelift for the downtown shopping district.
We should give the brand a facelift to attract a younger audience.