Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
touchpoint
This term is primarily used in corporate, marketing, and diplomatic contexts. In business, it describes the strategic mapping of a customer's journey, emphasizing the emotional and functional quality of every single interaction. It carries a professional, analytical tone and is often used in discussions regarding "customer experience" (CX) or "user journey mapping."
When used in a social or diplomatic sense, it refers to a bridge of communication or a shared value. In this context, it functions as a synonym for "common ground," but suggests a more specific, tangible point of entry used to initiate a broader dialogue.
Meanings
Examples
We need to optimize every digital touchpoint to reduce customer churn.
The mobile app is the most frequent touchpoint for our younger users.
I wonder if the packaging serves as a positive touchpoint for the brand.
Let's map out every single touchpoint in the customer journey.
The retail store remains a critical physical touchpoint for high-end clients.
We should find a common touchpoint to start the conversation with the new client.
Their shared love for jazz became a touchpoint that strengthened their friendship.
Is there any emotional touchpoint we can use to connect with the audience?