Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
loyalty program
This term describes a commercial relationship based on incentivized retention rather than genuine emotional allegiance. While the word "loyalty" suggests a deep commitment, in a business context, it refers to a transactional arrangement where the consumer's repeat behavior is purchased through rewards.
In professional and marketing registers, this is often discussed alongside "customer retention" and "churn rate." It is a standard term in retail, hospitality, and aviation industries, typically referring to systems involving points, tiers, or membership levels.