Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
copywriting
This term describes a specialized form of writing designed specifically to trigger a response or action from a reader, such as making a purchase or signing up for a newsletter. It is distinct from content writing, which focuses on education or entertainment, as copywriting is inherently persuasive and sales-oriented.
As a mass noun referring to a professional practice or field of study, it is treated as uncountable. One does not refer to a single copywriting; instead, a specific instance of the work is called a piece of copy or a copywriting project.
Meanings
Examples
Effective copywriting can significantly increase a company's conversion rate.
Effective copywriting can significantly increase a company's conversion rate.
I need to improve my copywriting skills to land more freelance clients.
The agency specializes in high-conversion copywriting for e-commerce brands.
Who is handling the copywriting for the new summer campaign?
Maybe I should take a course in copywriting to make my emails more persuasive.
The difference between content writing and copywriting is the primary goal of the text.
Her portfolio is full of brilliant examples of direct response copywriting.
We need a fresh approach to the copywriting for this landing page.