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marketable
This term describes a specific kind of viability based on external demand rather than intrinsic value. While a product might be high-quality, it is only marketable if there is a willing buyer or a perceived need in the current economic climate. It carries a pragmatic, commercial tone, often used in business strategy and product development to distinguish between what is possible to build and what is profitable to sell.
When applied to people, the word shifts from a product-based perspective to a skill-based one. It suggests a strategic alignment between an individual's competencies and the requirements of the labor market. In this professional context, being marketable is less about personal merit and more about the utility of one's profile to a potential employer.
Meanings
Examples
The new prototype is finally marketable enough for a public release.
I need to acquire more marketable skills to land a better job.
Is this vintage collection actually marketable in today's economy?
Learning a second language makes you much more marketable to international firms.
The crop was damaged by the frost and is no longer marketable.
I wonder if my degree in philosophy is still marketable in the tech industry.
We must ensure the packaging is attractive to make the product more marketable.
He has a very marketable face for television commercials.
He has a very marketable face for television commercials.