Catatan: Terjemahan untuk entri ini sedang dalam peninjauan kualitas, sehingga sebagian konten untuk sementara hanya ditampilkan dalam bahasa Inggris.
Entri ini belum diterjemahkan ke bahasa Anda, sehingga versi aslinya ditampilkan di bawah.
brandmark
This term bridges the gap between physical ownership and corporate identity. In its most literal sense, it evokes the tactile and permanent nature of livestock branding or industrial stamping, where a mark is physically seared or pressed into a material to denote possession.
In modern commercial usage, the word shifts toward the visual and psychological. It describes the specific graphic element of a brand that serves as a shorthand for a company's values and reputation. While often used interchangeably with logo, brandmark specifically emphasizes the symbolic icon rather than the full typographic wordmark.
Meanings
Examples
The company decided to modernize its brandmark to appeal to a younger audience.
We need a brandmark that is instantly recognizable across all digital platforms.
Does this brandmark look too similar to our competitors logo?
The designer presented three different options for the new brandmark.
A simple brandmark often carries more weight than a complex illustration.
The cattle were identified by a unique brandmark burned into their hides.
He noticed a faint brandmark on the wooden crate indicating it came from the east.
The prisoner bore a cruel brandmark on his shoulder as a sign of his crime.