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spreading
This term functions as a gerund when used as a noun, describing the process of distribution or application. When referring to the dissemination of information or the expansion of a physical area, it often carries a neutral or systemic tone. In the context of applying a substance, it describes a tactile, manual action.
As an adjective, the word describes a physical shape or a dynamic process of growth. It is frequently used in botanical descriptions to describe the architecture of plants or in historical and political contexts to describe the expansion of power or ideology.
Meanings
Examples
The rapid spreading of the virus alarmed health officials.
The spreading scent of jasmine filled the evening air.
We need a strategy for the spreading of our brand into new markets.
Look at those spreading roots cracking the sidewalk.
The spreading darkness made it hard to see the trail.
He is just spreading the wealth by giving everyone a bonus.