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saturation point
This term describes a critical threshold of capacity. In chemistry, it refers to the precise physical limit where a solvent can no longer dissolve additional solute, leading to precipitation. The term is technical and objective in this scientific context.
In business and sociology, the phrase is used as a metaphor for market maturity. It describes a state where a product has penetrated the market so thoroughly that growth stalls because there are no new customers to acquire. In this register, it often carries a cautionary tone, signaling the need for innovation or a shift in strategy to avoid stagnation.
Meanings
Examples
The solution has reached its saturation point and crystals are starting to form.
I think the market for smartphones has finally hit its saturation point.
We have reached the saturation point for new employees in this department.
We have reached the saturation point for new employees in this department.
The sponge reached its saturation point and could not hold any more water.
I can't take any more stress; I've reached my saturation point.
The city's infrastructure has reached a saturation point due to rapid growth.
The city's infrastructure has reached a saturation point due to rapid growth.
Is the soil at its saturation point after all that rain?
The advertising campaign hit a saturation point where people just started ignoring it.
The advertising campaign hit a saturation point where people just started ignoring it.