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narrowcasting
This term describes a strategic shift from the wide-net approach of traditional broadcasting to a precision-based delivery system. It carries a connotation of efficiency and exclusivity, suggesting a curated experience where the content is tailored to the specific demographics, interests, or geographic locations of a niche group.
As a gerund-derived noun, it functions as an uncountable mass noun. It refers to the abstract concept or practice of targeted communication rather than a discrete object, meaning it cannot be pluralized or counted with numbers. To refer to individual instances, one must use partitive phrases such as a strategy of narrowcasting or an instance of narrowcasting.
Meanings
Examples
The company shifted its strategy toward narrowcasting to reach a more specific demographic.
Narrowcasting allows advertisers to avoid wasting budget on people who have no interest in the product.
Narrowcasting allows advertisers to avoid wasting budget on people who have no interest in the product.
We should try narrowcasting for this campaign instead of a general blast.
The rise of the internet has made narrowcasting far more efficient than traditional radio.
I wonder if narrowcasting is the only way to survive in such a crowded market.
The political campaign relied heavily on narrowcasting to target undecided voters in key districts.
Narrowcasting is essentially the opposite of broadcasting.
Narrowcasting is essentially the opposite of broadcasting.
Their approach to narrowcasting focuses exclusively on high net worth individuals.