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fanfare
This term evokes a sense of auditory brilliance and ceremonial importance. In its literal sense, it describes the piercing, triumphant sound of brass instruments designed to command immediate attention and signal a high-status arrival. It carries a connotation of prestige, formality, and royal or military tradition.
When used figuratively, the word shifts toward a critique of excess. It describes a spectacle of hype or exaggerated publicity that often borders on the superficial. While the literal fanfare is about honor, the figurative fanfare is often about marketing, suggesting a loud, flashy presentation intended to mask a lack of substance or to create artificial excitement.
Meanings
Examples
A triumphant fanfare sounded as the king entered the hall.
The new smartphone was launched with great fanfare and a massive marketing campaign.
I prefer to keep my achievements quiet rather than announcing them with a lot of fanfare.
Listen for the trumpet fanfare to signal the start of the tournament.
The company released the update without any fanfare or prior announcement.
Wait for the fanfare before you walk onto the stage.
Why does every small product launch need so much fanfare these days?
The royal procession began with a loud brass fanfare that echoed through the city.