Catatan: Terjemahan untuk entri ini sedang dalam peninjauan kualitas, sehingga sebagian konten untuk sementara hanya ditampilkan dalam bahasa Inggris.
Entri ini belum diterjemahkan ke bahasa Anda, sehingga versi aslinya ditampilkan di bawah.
touchpoint
This term is primarily used in corporate, marketing, and diplomatic contexts. In business, it describes the strategic mapping of a customer's journey, emphasizing the emotional and functional quality of every single interaction. It carries a professional, analytical tone and is often used in discussions regarding "customer experience" (CX) or "user journey mapping."
When used in a social or diplomatic sense, it refers to a bridge of communication or a shared value. In this context, it functions as a synonym for "common ground," but suggests a more specific, tangible point of entry used to initiate a broader dialogue.
Meanings
Examples
We need to optimize every digital touchpoint to reduce customer churn.
The mobile app is the most frequent touchpoint for our younger users.
I wonder if the packaging serves as a positive touchpoint for the brand.
Let's map out every single touchpoint in the customer journey.
The retail store remains a critical physical touchpoint for high-end clients.
We should find a common touchpoint to start the conversation with the new client.
Their shared love for jazz became a touchpoint that strengthened their friendship.
Is there any emotional touchpoint we can use to connect with the audience?