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mascot
This term carries a lighthearted, optimistic connotation, focusing on the psychological boost or brand identity associated with a symbolic figure. While it can refer to a living creature believed to possess mystical luck, in modern commercial contexts, it almost always refers to a designed character used for marketing and public relations.
In sports and corporate settings, the mascot serves as a visual shorthand for the organization's spirit. It is distinct from a logo in that a mascot is typically personified, possessing a personality or a physical presence that interacts with an audience.
Meanings
Examples
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School Life
Business
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School Life
That little dog has become the unofficial mascot of the neighborhood.
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Business
Trivia