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subtitling
This term refers specifically to the technical and linguistic process of adding text to a visual medium. It is distinct from closed captioning, which includes descriptions of ambient sounds and speaker identification for the deaf or hard of hearing, whereas subtitling primarily focuses on translating or transcribing spoken dialogue.
As a gerund-derived noun, it functions as an uncountable mass noun when referring to the general practice, industry, or the act of creating captions. It does not typically take a plural form in professional or technical contexts.