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readership
This term functions as a collective noun that shifts meaning depending on whether the focus is on a statistical quantity or a demographic identity. When used to describe a number, it behaves as a mass of data, often paired with adjectives like vast or dwindling to indicate scale.
When referring to the group of people, it describes a specific audience profile. In this sense, it is used to analyze the tastes, ages, or social classes of a publication's followers, making it a key term in publishing and marketing analytics.
Meanings
Examples
The magazine has a loyal readership of over one million people.
We need to expand our readership to attract more advertisers.
The journal appeals to a highly specialized readership of physicists.
The journal appeals to a highly specialized readership of physicists.
Our readership has grown steadily since we launched the digital edition.
I wonder if the general readership will find this topic too complex.
The newspaper is struggling to maintain its readership in the internet age.
The author wrote the book with a young adult readership in mind.
How can we increase our readership among college students?