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press release
This term refers to a formal communication tool used primarily in corporate, governmental, and public relations contexts. It is designed to be distributed to journalists and news agencies to ensure a specific narrative or set of facts is reported accurately. The tone is typically objective, professional, and authoritative, avoiding overly emotional language to maintain credibility with media outlets.
In modern digital communication, the traditional printed press release has evolved into the digital press release, often distributed via wire services or hosted on a company's newsroom page. While it serves as a primary source of information, it is distinct from an advertisement; a press release seeks to generate news coverage rather than purchase ad space.
Meanings
Examples
The company issued a press release to announce the new CEO.
We need to draft a press release before the product launch on Friday.
Did you see the press release about the merger?
The government sent out a press release clarifying the new policy.
I wonder if they will put the details in a press release or just tweet it.
The press release was leaked to the media hours before the official announcement.
Please make sure the press release includes a quote from the founder.
A brief press release was published to address the rumors.