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lookbook
This term is primarily used within the fashion and design industries to describe a curated visual portfolio. It differs from a standard catalog in that it emphasizes mood, aesthetic, and artistic vision over pricing or technical specifications. While traditionally printed, the term now predominantly refers to digital galleries or social media carousels.
In a professional context, a lookbook serves as a primary communication tool between designers and wholesale buyers. In a consumer context, it functions as a style guide to inspire customers on how to coordinate specific pieces from a collection into complete outfits.
Meanings
Examples
The designer sent the digital lookbook to all the major retail buyers.
I need to create a new lookbook for the spring collection.
Check out this lookbook for some outfit inspiration.
The brand released a minimalist lookbook on their website.
Maybe I should start my own lookbook to track my style evolution.
We spent the entire weekend shooting photos for the winter lookbook.
This lookbook really captures the aesthetic of the nineties.
Does the lookbook include the accessories from the runway show?