Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
saturating
The core image of this word is total capacity. Whether dealing with a sponge or a consumer market, it describes a state where no more of a substance or influence can be absorbed or added because every available space is occupied.
In a physical context, it implies a deep, thorough penetration of liquid. While "soaking" often describes the result, "saturating" emphasizes the process of filling every pore or fiber until the limit is reached.
In business and marketing, it describes an aggressive strategy of omnipresence. A saturating campaign is designed to make a product impossible to ignore by appearing everywhere simultaneously. This often carries a connotation of intensity or overkill, suggesting that the market has reached a tipping point where further investment yields diminishing returns.
Meanings
Examples
ブランド認知度を高めるため、その地域に広告を大量に投入している。