Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
repositioning
This term functions as a gerund, describing both a physical action and a conceptual strategy. In a medical or physical context, it refers to the literal movement of a body or object to achieve a better state of comfort or function. It carries a neutral, technical tone often associated with caregiving or logistics.
In a business or marketing context, the word describes a psychological shift rather than a physical one. It involves altering the brand identity or market niche to change consumer perception. This usage is highly formal and characteristic of corporate strategy and professional management discourse.
Meanings
Examples
The nurse is repositioning the patient to prevent pressure sores.
We need a complete brand repositioning to attract a younger demographic.
The repositioning of the satellite took several hours of precise calculations.
Maybe I should try repositioning the lamp to get better light on my desk.
The company is focusing on repositioning its image as an eco-friendly leader.
Constant repositioning of the troops was necessary to maintain the defensive line.
I keep repositioning my chair but I still cannot see the screen clearly.
The strategic repositioning of the product allowed them to enter the luxury market.