Nota: A tradução desta entrada está atualmente em revisão de qualidade, portanto parte do conteúdo é exibida temporariamente apenas em inglês.
Este verbete ainda não foi traduzido para o seu idioma, portanto o original é exibido abaixo.
franchisee
This term describes the individual or entity that pays for the right to use a corporate brand and system. It is strictly contrasted with the franchisor, who is the parent company or owner of the brand. The relationship is defined by a legal contract that balances corporate standardization with local ownership.
In a business context, the term carries a connotation of operational independence within a rigid framework. While the franchisee owns the specific location, they must adhere to strict guidelines regarding pricing, aesthetics, and quality control to maintain brand consistency across all outlets.
Meanings
Examples
The franchisee must pay a monthly royalty fee to the corporate office.
I wonder if I have enough capital to become a franchisee for this coffee chain.
As a franchisee, you are expected to follow the brand guidelines strictly.
The franchisee is responsible for hiring and training all local staff.
You cannot change the menu without written consent from the franchisor, as you are the franchisee.
The new franchisee opened three locations across the city in just one year.
Is it better to be an independent owner or a franchisee?
The contract outlines the specific rights and obligations of the franchisee.