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bran
/ˈbɹæn/
[U] Uncountable
This term carries a strong association with health, digestion, and rustic nutrition. It evokes the image of coarse, flaky textures and earthy tones, often contrasted with the refined, white nature of processed flour. In modern culinary contexts, it is frequently linked to the concept of wholesome eating. While it can be viewed as a byproduct of milling, it is marketed as a premium health additive in cereals and baked goods.
Used as a mass noun for the substance itself, such as when measuring out a cup of bran for a recipe.