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tout
As a verb, this word describes praising something with an intensity that often suggests a sales pitch or a strategic attempt to persuade. While it can be neutral, it frequently carries a subtle connotation of exaggeration or over-hyping. It is commonly used in business, marketing, and sports contexts when someone is being promoted as a "future star" or a product is claimed to be "revolutionary."
As a noun, "tout" is primarily used in British English to describe someone who resells tickets at an inflated price. In American English, the term "scalper" is far more common for this specific activity. The noun form generally carries a negative, opportunistic connotation, implying a lack of ethics in profit-seeking.
Meanings
Examples
The company continues to tout its new software as a revolution in productivity.
The company continues to tout its new software as a revolution in productivity.
I wonder if this new diet is actually effective or if they just tout it for profit.
He was touted as the next great star of the league.
The travel agency touts this resort as the most romantic spot in the Caribbean.
Stop touting your achievements to everyone in the office.
I had to buy my concert tickets from a tout because they sold out in seconds.
Watch out for the touts hanging around the stadium gates.
The police are cracking down on ticket touts during the championship.