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bridgehead
This term originates from military strategy, describing a precarious but vital foothold established across a barrier. It carries a strong connotation of risk and strategic necessity, implying that the initial position is difficult to secure but essential for any subsequent success.
In business and geopolitical contexts, the word is used metaphorically to describe a strategic entry point. It suggests a calculated move to establish a presence in a competitive or foreign environment, serving as a launchpad for broader expansion rather than being the final goal itself.
Meanings
Examples
The infantry managed to establish a bridgehead across the river by dawn.
We must hold this bridgehead at all costs to allow the tanks to cross.
The army struggled to expand the bridgehead under heavy artillery fire.
I wonder if we can secure a bridgehead on the eastern bank before winter.
Singapore serves as an ideal bridgehead for our expansion into Southeast Asia.
We need a solid bridgehead in the European market before launching the full product line.
Let's use this small partnership as a bridgehead to enter the larger industry.
The company established a bridgehead in the tech sector by acquiring a small startup.