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offset printing
This term refers to a specific industrial process rather than a general activity. It is characterized by the indirect transfer of ink, which prevents the printing plate from wearing down as quickly as it would in direct-contact methods. This makes it the standard choice for high-volume commercial runs like newspapers and magazines.
In a professional context, the term is used as a technical specification. It is distinct from digital printing, which is preferred for short runs, and screen printing, which is used for textiles. Because it describes a specialized technical process, it is treated as an uncountable noun.
Meanings
Examples
We should use offset printing for the high volume brochure run to keep costs down.
Offset printing provides a much higher image quality than standard digital methods.
The company invested in a new press to improve their offset printing capacity.
I wonder if offset printing is still the best choice for magazines in the digital age.
The ink is transferred from the plate to a rubber blanket in offset printing.
Let's go with offset printing for the posters since we need ten thousand copies.
The museum catalog was produced using high quality offset printing on archival paper.
Offset printing is generally more cost effective for large print runs.