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catnip
In its literal sense, the word refers to a specific botanical species. While it is often treated as a mass noun when referring to the plant as a crop or substance, it can be used as a countable noun when referring to individual plants.
When used figuratively, the term describes a powerful, almost instinctive attraction. It carries a connotation of irresistible lure or temptation, often implying that the target is acting on an impulse or a deep-seated desire rather than a rational choice. This usage is common in journalistic and casual contexts to describe things like scandals for tabloids or high salaries for executives.
Meanings
Examples
The cat went wild as soon as it smelled the catnip.
High interest rates are absolute catnip for investors.
A scandal like this is pure catnip for the tabloid press.
The promise of a huge bonus was total catnip for the sales team.
Maybe a mysterious map would be catnip for an adventurer.
Maybe a mysterious map would be catnip for an adventurer.