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artisanal
This term carries a strong connotation of quality, authenticity, and human touch, often contrasting with mass-produced or industrial goods. It suggests a deliberate rejection of automation in favor of traditional methods and superior raw materials. In modern marketing, it is frequently used to justify a premium price point by emphasizing the skill of the maker and the small-scale nature of production.
While it describes the process of creation, the word is almost exclusively used as an adjective to modify nouns like cheese, bread, or soap. It is rarely used in a neutral sense; it typically implies a level of prestige or a "gourmet" status. Using it for a truly industrial product is often viewed as "artwashing" or deceptive marketing.
Meanings
Examples
This bakery specializes in artisanal sourdough bread.
I prefer buying artisanal soaps because they use natural oils.
The market is full of artisanal crafts and handmade jewelry.
We should source artisanal cheeses for the tasting event.
Look at these artisanal leather bags; the stitching is perfect.
He decided to open an artisanal chocolate shop in the city center.
The hotel offers an artisanal breakfast with local ingredients.
I wonder if this artisanal pottery was made using a traditional kiln.