bluff
The word carries a sharp tension between deception and openness. In its most common usage, it describes a calculated risk where one projects strength or knowledge to manipulate an opponent's perception, often associated with high-stakes environments like gambling or diplomacy. When used as an adjective, the meaning shifts entirely to describe a personality type. It suggests a rugged, unvarnished sincerity that can feel overwhelming or brusque, evoking the image of a boisterous person who lacks subtlety but possesses genuine honesty.
Meanings
To deceive someone by making a false claim or pretending to have a capability or intention that one does not actually possess.
"He tried to bluff his way into the conference by pretending to be a keynote speaker."
To pretend to be in a stronger position than one actually is, especially in a game of cards or a negotiation.
"The poker player decided to bluff, hoping the others would fold their hands."
An attempt to deceive someone by pretending to be more powerful or determined than one actually is.
"The threat of a strike turned out to be a mere bluff."