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direct

manage
Transitive Verb

This verb emphasizes the exercise of authority and the act of guiding a process toward a specific goal. It implies a position of leadership where the speaker is responsible for the overall trajectory and execution of a project or a group of people. In a technical or instructional sense, the word shifts from high-level management to precise orientation, such as pointing a person toward a physical destination or focusing a beam of light. This duality allows the word to bridge the gap between corporate oversight and simple guidance.

💬Casual Conversation

🎬Tuesday afternoon in a sterile office hallway
David

I'm going to direct the IT overhaul personally.

David
Brian
Brian

Just stop messing with the server and let me do it.

💡
David is trying to assert authority over a technical process he does not understand, while Brian is dismissive of his interference.

Meanings

Transitive Verbmanage
[~ someone][~ something]

To manage, control, aim, or give instructions.

"She was hired to direct the new marketing campaign."

Examples

Could you direct me to the nearest train station?

Just direct the traffic away from the crash site!

I cannot believe you tried to direct my personal life.

Who is going to direct the play this year?

Stop trying to direct me on how to do my job!

Please direct all your complaints to the manager.

He was chosen to direct the entire orchestral performance.

Listen, just direct the light toward the evidence!

I will direct the funds toward the new project.

Why are you trying to direct the conversation elsewhere?

Collocations & Compounds

direct a film

to oversee the production of a movie

She wants to direct a film in Berlin.

direct traffic

to manage the flow of vehicles

The officer had to direct traffic during the parade.

direct attention

to make someone focus on something

Please direct your attention to the screen.

direct a question

to address a query to a specific person

I would like to direct a question to the CEO.

direct operations

to manage the daily functions of a business

He was hired to direct operations at the plant.

Phrasal Verbs

direct toward

aim something at a target

He directed his anger toward the manager.

Related Words

Last Updated: June 8, 2026Report an Error