swag
This term operates across vastly different social registers. In corporate and event contexts, it refers to free promotional items, carrying a connotation of low-cost utility. In a criminal context, it describes stolen loot, evoking the image of a heavy bag of spoils.
When used to describe a person's demeanor, the word shifts to a slang expression of confidence and effortless style. This usage is highly informal and focuses on the visual performance of arrogance or coolness. In interior design, it refers to the physical act of draping material in a graceful curve, a usage that is more traditional and formal than the slang variants.
Meanings
Promotional merchandise or free items given away at events, often branded by a company.
The conference attendees received a bag full of company swag.
A style of walking that is confident, arrogant, or stylish.
He walked into the room with a certain amount of swag.
A decorative arrangement of fabric, garlands, or greenery draped in a curve.
The wedding altar was adorned with a floral swag.
Phrasal Verbs
swag out
to decorate an area extensively with draped fabrics or garlands
They decided to swag out the entire venue for the wedding reception.