inroad
inroad
Noun
pl: inroads
This term conveys a sense of strategic penetration, whether through gradual commercial expansion or sudden military aggression. It suggests a breach of a previously secure boundary, shifting the balance of power or influence in favor of the intruder.
In modern business contexts, it is almost exclusively used to describe gaining a foothold in a competitive market. In historical or military contexts, it evokes the image of a raiding party crossing a frontier to cause disruption.
Meanings
Nouninroad
A successful advance or penetration into a new area, market, or field of activity.
The company has made significant inroads into the Asian market.