persuasion
convincing / belief / influence / conviction
Noun
pl: persuasions
This term describes the psychological process of shifting someone's mindset or behavior. It carries a connotation of influence that can range from logical, rational appeal to subtle, manipulative pressure, depending on the context of the interaction. When used to describe a belief system, such as a political or religious persuasion, the word functions as a formal synonym for affiliation or conviction. In this sense, it refers to a stable identity rather than an active process of convincing.
Meanings
Noun
The act of convincing someone to do or believe something through reasoning or argument.
"The salesman used every trick in the book to lead her to a state of persuasion."