content creator

This term describes a modern professional or hobbyist role centered on the digital economy. It carries a connotation of versatility, as the role often combines the skills of a writer, director, editor, and marketing strategist into a single persona. While it can refer to anyone posting online, it is most frequently used in a professional or semi-professional context to describe those seeking to build an audience or monetize their influence.

In terms of register, it is a standard contemporary term used in business, marketing, and social media contexts. It is more precise than "influencer," as "content creator" emphasizes the act of production and craftsmanship over the act of social persuasion or fame.