rage

This word carries a sense of volatility and lack of restraint. It is far more explosive than anger or annoyance, suggesting a loss of cognitive control where emotion overrides reason. It evokes an image of a storm or a fire that consumes everything in its path. In modern social contexts, the term has shifted to describe obsessive consumer trends, as in a fashion rage. This usage strips away the violence of the original meaning and replaces it with a sense of frantic, collective enthusiasm.