conversion
This word is most commonly used as a countable noun, but can be uncountable when referring to the general process of change. In business contexts, you will often see it paired with the word 'rate' (conversion rate) to measure how many people take a specific action on a website. When talking about religion, 'conversion' refers to the personal act of changing faith, while 'converting' is the verb used for the process.
💬Casual Conversation
🎬Tuesday afternoon, Sarah is hiding in the office breakroom to avoid David.
Jessica
David's losing it. The conversion rate for the new landing page is tanking.
Sarah
Tell him to chill. I'm barely keeping my head above water as it is.
💡
Jessica uses 'conversion rate' in the marketing sense (turning visitors into customers). Sarah responds with the idiom 'keeping my head above water,' meaning she is struggling to survive or manage her overwhelming workload.
Meanings
noun
The process of changing or causing something to change from one form, purpose, or system to another.
"The conversion of the old warehouse into luxury apartments took two years."