brand
This word carries a strong sense of identity and permanence. In a commercial sense, it is not just a logo but the emotional and psychological association a consumer has with a product. It suggests a promise of consistency and quality that distinguishes one entity from another in a crowded marketplace.
In a social or physical sense, the word evokes the image of a permanent, often painful mark. Whether it is a physical sear on skin or a social label applied to a person, it implies a stigma or a designation that is difficult to erase once it has been applied.
Countable when referring to a specific company line or a physical mark on an animal. Uncountable when referring to the general concept of branding as a marketing strategy.
Meanings
A type of product manufactured by a particular company under a particular name.
The company launched a new brand of organic soap.
A mark burned into a hide or skin to identify ownership.
The cattle were marked with the rancher's brand.
To label or characterize someone or something in a particular way.
The media branded him as a rebel.
Examples
Which brand is it?
Phrasal Verbs
brand as
to characterize or label someone as a specific type of person
The press branded him as a traitor after the scandal.